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Going Green

Going Green & The Power of Reusable Bags

Going Green. GorillaTotes.com is the leading supplier of eco friendly promotional advertising products. We feel it’s important as a company to preserve the earth and going green as a company. See all of our eco friendly promotional items at GorillaTotes.com.

Reusable Green Grocery Bags – Gorilla Totes – Eco Friendly Custom Tote Bags

Custom Green Promos | Bag Promos Direct | Gorilla Totes

In addition to going green through the use of eco friendly reusable bags, they can also be very impactful on your business. Eco bags are an amazing marketing tool and can be imprinted with your company logo. It’s never been easier to go green and also market your brand through the use of custom imprinted tote bags. They make an awesome advertising vehicle for you. Here is some information how.

Did you know that the strength of a non woven tote is directly related to it’s “stitch count”. Custom Green Promos uses 6 stictches per linear inch. The best stitch ratio-to-gsm count.


In a recent study, the Advertising Specialty Institute (ASI) conducted a national survey of end buyers to determine the effectiveness of promotional products versus other advertising media. ASI was interested in determining the motivations, influences, uses and impact promotional products had on recipients. From this information, ASI was able to formulate the “cost-per-impression” promotional products have over more traditional media such as prime time TV, cable TV, national magazines and newspapers.


The study’s results highlighted some very favorable findings for the effectiveness of BAGS as an advertising vehicle. Here are some of those highlights for you:

In The Bag!: Bags were reported to be one of the most frequently-used promotional products, nearly 6 times per month – even more than shirts or caps.

Very Impressionable: Bags made the highest number of marketing “impressions” during their use, approximately 1,084 per month. This was more than twice the number for caps or writing instruments, and 3 times number of impressions made by shirts.

Staying Power: Even more remarkable, bags were kept a long time. Nearly 7 months actully. That’s more than 7,200 marketing impacts over the life of the bag!

User-Friendly: 88% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.

Total Recall: 82% of recipients said they could clearly identify the advertiser who gave them the bag and 45% said they now had a “more favorable” impression of the advertiser. Best of all, 59% reported doing business with the advertiser after receiving the bag!

Highly Cost Effective: The overall “cost-per-impression” for bags averages only $0.001. That’s less expensive than traditional media such as prime time TV ($0.018), cable TV ($0.005) or national magazines ($0.045). When measured against other promotional product categories, bags scored equally as well. Bags have a lower cost-per-impression than calendars ($0.003), drinkware ($0.004), shirts ($0.005) and business accessories ($0.008).

Going Green & The Power of Reusable Bags

All of this points to something we’ve known all along: that bags are functional, mobile and valuable — making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and greater exposure and impact for their message.

For these reasons listed above, reusable bags make for an amazing marketing tool. In addition to the success they will bring your business, you will also be doing your part in going green and preserving the earth.